Turning a $ 2.5M business annual loss into a $5M profit in less than two years is not only amazing but mind boggling. This is just a sneak preview of Kenneth Goodgame’s achievements as the president of Baja Motorsports. He is the man responsible for the launch of a new and successful product line, improved customer service and a 9% increase in sales during his tenure in the organization between the years 2008 and 2010.
Kenneth’s illustrious career is a success story from the time he was a product Merchandiser at Hardlines D28 Ltd. Having graduated from the University of Tennessee with a Bachelor of Science in marketing degree; he quickly made a mark from the start. In his capacity as product merchandiser, he expanded the firm’s operations in Puerto Rico with 14 stores.
Goodgame is currently the principal executive at True Value Inc. He joined the hardware company in 2013 and brought with him a mine of experience in Marketing and operational management spanning over 15 years. He focuses on improving profitability by cutting down costs as well as increasing the client’s loyalty base through the introduction of discounted products or being first in selling new products in the market.
Teamwork, focus on the customers, cost analysis and financial streamlining are the areas of focus that Goodgame has capitalized on to give True Value an edge over its competitors. Alongside other groups, they crafted a five-year corporative marketing strategy to increase growth primarily. He has improved the performance of the employees through acquiring new talent and restructuring the merchandising team, thus proving his leadership skills.
At Ace wood hardware Corporation, where he was the general manager between 2010 and 2013, he achieved an impressive 400 basis points on the gross margin. He not only created an entirely new merchandising testing facility but also led the growth of hand tools sales, which went up by a massive 20% in less than two years. Two years seems to be Goodgame’s magical charm. In his stint at the director in Proprietary brands between1999-2001 Goodman established a market presence against Sears with the vacuum cleaners products.
It is the $30M annual contract that he secured with Wall-Mart, within 120 days of hire that will have his name in the Marketers hall of fame. Kenneth Goodgame represents the new breed of marketers that keep the competition on toes.